Mix active yeast in warm water for 10 minutes until bloomed.
1 tbsp active dry yeast, ½ cup warm water
In a large bowl mix flour, sugar, salt, egg, cream, and butter along with the yeast mixture.
400g g flour, ⅓ cup sugar, 1 large egg, ¼ cup cream, ¼ cup butter, ½ tsp salt
Mix together with a spoon until combined then begin to knead with your hands until a smooth doughball is formed. Will take about 10 minutes. OR you can mix everything in a stand mixer.
Place doughball into a bowl and cover to proof at room temp for 1 hour until doubles in size.
Mix together ingredients for cinnamon sugar spread.
½ cup melted butter, ½ cup brown sugar, 3 tbsp cinnamon
Punch out the air from the doughball and roll it out into a 14x20 inch rectangle.
Spread on an even layer of the cinnamon sugar spread.
Roll up the dough, keeping it as tight as possible. You also want to roll from the shorter side which means your roll will be about 14 inches when you are finished.
Cut into 2 inch rolls and cover in a baking dish to proof for 45 minutes. This recipe will make about 7 cinnamon rolls.
Brush with cream to keep it moist and bake at 350F for 25 minutes.
Mix ingredients for cream cheese frosting together and using a hand mixer, whisk until smooth.
4 oz cream cheese, ¼ cup powdered sugar, ½ tsp vanilla, ¾ cup cream
Once the cinnamon rolls are cooked, spread on the cream cheese frosting and top with cinnamon toast crunch cereal.